Straight to the point. That's how Sebrae's new website intended to handle content to its customers. We created a rich media YouTube banner featuring 4 situations in which small businesses owners were helped by the website in a very fast way, finding quickly all the answers needed and getting better results.
The banner displayed the 4 entrepreneurs and the user could choose which story to watch.
Here are the stories. They were also separately spread through social media and targeted banners.
Bonus: A pre-roll youtube video that urged viewers to skip the ad and go straight through the video. Or, straight to the point if they wanted to access Sebrae's content.