In 2015, Rio de Janeiro was a city living the consequences of going through an Olympic cycle. That means the city was under construction, experiencing thousands of transformations and creating temporary inconvenience for the mobility and the well-being of its residents.
In the midst of all the discomfort, Rio's City Hall wanted to reassure citizens that all of the transformation, in the end, would be granted as legacy, overcome the Olympic games and become long-lasting improvements.
So, along with an overall campaign strategy we have created an app that had the role to show cariocas how the final constructions would look like. Also the app intented to help with the mobility issues while the restorations were not done. All that, showing in the end how it would become theirs for good.
Campaign and app full concept creation alongside art directors Maya Moiré and Mateus Bassan, copy and case study script.