Caixa's Owner-Occupied Real Estate Loan is a very flexible type of product with several finalities, being the costumer able transform the loan money into anything. Therefore we have made this 'transformation' ability into our campaign motto. 

We have created an YouTube interactive video "choose your adventure" style as the flagship, a website and have used some cool interactive social media resources.

::My Role/Team:

Full copy, planning, concept and strategy working as a team with art director Maya Moiré.