Caixa Cultural is a very important culture & arts center in Brazil, with branches in seven cities. To promote its annual campaign and encourage people to experience more cultural events (VIVA MAIS CULTURA), we have created an app that enabled culture lovers to keep up with the events schedule and also view beautiful works of art in their mobile phones.
It is a very significant app as it was the first one of a government powered cultural center.
The campaign had a very important place on Facebook. We have created pages for each one of the Caixa Cultural branches and handed them a manual that offered page masters tips and tools to unify the communication.
To help launch the app, the campaign had a holi festival-esque theme and it was all about art and colors. We did a cool iPad app to go along with it. Check it out: